So, you’ve poured your heart and soul into making your small feature film. You’ve written the script, directed the scenes, edited the footage, and now it’s all wrapped up in a neat little package. But what’s next? How do you take your passion project and turn it into something that can actually make you money? The good news is, there are plenty of ways to monetize your indie film, and with the right strategy, you can recoup your investment—and then some!
Let’s dive into some tried-and-true methods for making money off your small feature.
1. Film Festivals: The Launchpad
Film festivals are more than just a place to showcase your work—they’re a launchpad for your film’s success. Getting your feature into a festival can lead to exposure, awards, and even distribution deals. Festivals like Sundance, Cannes, and Toronto are the big leagues, but don’t overlook smaller, niche festivals. These can be a great way to connect with your target audience and attract the attention of distributors who are on the lookout for fresh talent.
Pro Tip: Make sure your film’s website and press kit are polished and ready to go before submitting to festivals. You never know who might be watching!
2. Video-on-Demand (VOD) Platforms: The Digital Age
In today’s digital age, Video-on-Demand (VOD) platforms are a filmmaker’s best friend. Platforms like Amazon Prime Video, iTunes, Google Play, and Vimeo On Demand allow you to upload your film and make it available to a global audience. You can choose between a rental model, purchase model, or even a subscription-based model, depending on what suits your film best.
Pro Tip: Invest time in creating eye-catching thumbnails and trailers. A strong first impression can make all the difference in convincing viewers to click ‘play.’
3. Crowdfunding Your Distribution
Crowdfunding isn’t just for raising production funds—it can also be used to finance your film’s distribution. Platforms like Kickstarter and Indiegogo allow you to create campaigns where fans of your work can contribute to help you get your film out into the world. In return, you can offer perks like digital downloads, exclusive behind-the-scenes content, or even tickets to a premiere.
Pro Tip: Build a community around your film before launching a crowdfunding campaign. Engage with potential backers on social media, share updates, and create buzz to ensure your campaign’s success.
4. Sell Your Film’s Rights
Selling the rights to your film can be a lucrative option, especially if your feature garners attention. This could involve selling distribution rights to a company that will handle the release of your film in theaters, on DVD, or digitally. Alternatively, you might sell TV rights to broadcasters or streaming services interested in adding your film to their lineup.
Pro Tip: Before selling your rights, consult with a lawyer or industry expert to ensure you’re getting a fair deal. Intellectual property is valuable—make sure you’re protecting yours!
5. Merchandising: More Than Just T-Shirts
Merchandising isn’t just for blockbuster films—indie films can get in on the action too! Think outside the box: in addition to the usual T-shirts and posters, consider unique items related to your film’s theme or story. For example, if your film is a horror flick, you could sell limited-edition masks, props, or even a companion book.
Pro Tip: Use platforms like Shopify or Etsy to set up an online store. Promote your merchandise through social media and at film screenings to boost sales.
6. Host Your Own Screenings
Why wait for a theater to pick up your film when you can host your own screenings? Partner with local theaters, community centers, or even pop-up cinema venues to show your feature. You can charge admission, sell merchandise, and engage directly with your audience. This approach not only generates revenue but also builds a loyal fanbase.
Pro Tip: Consider organizing Q&A sessions after screenings. Audiences love hearing from the filmmakers, and it adds value to the experience.
7. DVD and Blu-ray Sales: Old School but Effective
While streaming is king, there’s still a market for physical media. Offering your film on DVD or Blu-ray gives fans a tangible piece of your work, often with added bonus features like director’s commentary, behind-the-scenes footage, or deleted scenes. Plus, collectors and film enthusiasts still appreciate having physical copies for their shelves.
Pro Tip: Limited edition releases with special packaging or signed copies can attract collectors and boost sales.
Final Thoughts
Making a small feature film is no small feat, and turning it into a money-maker requires creativity, persistence, and a bit of business savvy. By exploring these avenues—film festivals, VOD platforms, crowdfunding, rights sales, merchandising, screenings, and physical media—you can start to see the returns on your hard work. The indie film world is full of opportunities; with the right strategy, your passion project can find its audience and become a financial success.
As always be inspired, be encouraged, and be collaborative.
Saki Bomb
Subscribe to the blog!!! Follow us on instagram @_shootingfromthehip
Shooting From The Hip 